Radon Shield: Protection Plan by Wake Home Services
Radon Shield is a radon gas protection product by Wake Home Services, LLC. The landing page was designed to educate homeowners about indoor radon risks, demonstrate the product’s key features — highly accurate, fast results, Wi-Fi connected, compact size — and drive installation signups through clear pricing and a streamlined 3-step process.
Project Overview
Radon gas is an invisible, odorless threat that most homeowners don’t understand. Wake Home Services needed a landing page that could quickly educate visitors on radon risks, present the Radon Shield device as a simple and affordable solution, and convert interest into installation bookings — all while overcoming the challenge of selling an ‘invisible’ protection product.
The design strategy focused on making the invisible visible — using clear feature callouts, trust-building testimonials, a simplified installation process, and transparent pricing ($50 installation, $14.95/month) to lower every barrier between awareness and action.
02 — UX Strategy
Selling Invisible Protection
The design overcomes the core challenge of marketing an invisible threat by making radon tangible through product visualization, feature callouts, and transparent pricing.
Hero: Product Showcase
A clean hero pairs the headline ‘Welcome to Radon Shield’ with a 3D product render surrounded by feature callouts (Highly Accurate, Fast Results, Wi-Fi Connected, Compact Size) — making the device instantly tangible.
Transparent Pricing
Installation ($50) and monthly ($14.95) pricing is displayed prominently alongside the hero CTA, eliminating the #1 conversion blocker for subscription-based home products.
3-Step Simplicity
A bold ‘Get Installed in 3 Easy Steps’ section reduces perceived complexity — Contact, Representative Visit, Done — making the commitment feel effortless for hesitant homeowners.
03 — Page Architecture
Landing Page Walkthrough
Each section progressively builds understanding, trust, and urgency to drive installation signups.
1
Hero: Product Introduction
Opens with ‘Welcome to Radon Shield’ alongside a sleek 3D device render. Feature badges (Accurate, Fast, Wi-Fi, Compact) surround the product. Pricing and ‘Get Installed Now’ CTA sit above the fold.
2
Services: Protection Features
Five icon-driven feature cards: 24/7 Monitoring, Free Radon Testing, Mitigation Monitoring, 50% Off Air Quality Tests, and Monthly Reports — each with clear descriptions building the value stack.
3
Process: 3 Easy Steps
A visually bold numbered section: Contact for Installation Request → Representative Reaches You → Done, Take a Fresh Breath. Pricing reiterated with dual CTA buttons below.
4
Testimonials: Social Proof
Six testimonial cards in a 3×2 grid with profile photos, star ratings, and named attributions (‘Dr. John Smith, CEO’) creating overwhelming social validation for the product.
5
Promo: Free Installation Offer
A full-width dark banner with shield icon and bold headline: ‘Get Free Installation with Yearly Payments’ — creating urgency with an EPA recommendation callout and prominent CTA.
6
Footer: Latest Buyers & Social
A ‘Latest Buyers’ photo gallery showcasing real customers, followed by a ‘Follow Us on Instagram’ CTA. The footer anchors with brand logo, legal links, and copyright.
04 — The Journey
Get Installed in 3 Easy Steps
A streamlined installation journey designed to make radon protection feel effortless for every homeowner.
01
Contact Request
Homeowner submits an installation request through the website form, phone call, or the prominent ‘Get Installed Now’ CTA button.
02
Representative Visit
A Radon Shield representative reaches out to schedule the on-site installation, assess the home, and confirm the protection plan.
03
Done — Fresh Breath
Installation is completed and the Radon Shield device begins continuous monitoring. The homeowner can track levels via the Wi-Fi connected app.
05 — Conversion Strategy
Overcoming Invisible Threat Skepticism
Every design decision was made to make radon tangible and the solution feel both urgent and accessible.
Product Visualization
The 3D device render with surrounding feature callouts transforms an abstract monitoring concept into a tangible, desirable product. Homeowners can see exactly what they’re getting — compact, modern, and tech-forward.
Price Transparency
Displaying $50 installation and $14.95/month pricing directly in the hero eliminates the most common conversion blocker for subscription home products. No hidden costs means no hesitation.
EPA Authority Leverage
Referencing EPA recommendations (‘If your home tested at over 2.0 pCi/L…’) in the promotional banner adds authoritative urgency — the government itself recommends action, not just the brand.
Making the Invisible Visible
Radon gas is odorless and invisible — the biggest marketing challenge is convincing homeowners to protect against something they can’t perceive. The landing page solves this by anchoring the threat to an EPA authority reference, then immediately presenting the Radon Shield device as a tangible, tech-forward solution with clear pricing.
The 3-step installation process and monthly pricing model transform a complex home safety decision into a simple, low-commitment action — ‘just $14.95/month for 24/7 peace of mind’ reframes the purchase from expense to essential utility.
What Worked Best
Strategic wins from the Radon Shield landing page:
Feature-Badged Product Hero
Surrounding the 3D product render with labeled feature callouts (Accurate, Fast, Wi-Fi, Compact) makes the abstract device immediately understandable and desirable.
Dual Pricing Transparency
Showing both one-time installation ($50) and monthly ($14.95) costs in the hero removed price uncertainty — the #1 blocker for subscription home services.