SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results.The majority of web traffic is driven by the major commercial search engines, Google, Bing, and Yahoo!. Search queries are the words that users type into the search box carry extraordinary value for seo on a specific website or search.
There are two types of SEO:-
While looking for On-Page, there are some essential things we have to keep in Mind while doing on-page SEO. Keyword selection and placement for Meta Titles. Keyword selection and placement for Meta Description. Title Starts with Keywords that brings a sense for readers. Keyword appearance in H1 Tags. Frequently Used Keyword Phrase in paragraphs. Usage of LSI (Latent Semantic Indexing) keywords in Meta Titles and keywords. Usage of keywords in Image alt tags to promote Images, Banners etc.
Off page SEO refers to techniques that can be used to improve the position of a web site in the search engine results page SERPs (search engine results page).